Calculate your engagement rate by followers or reach. Compare against 2026 benchmarks to see how your account stacks up.
2026 Benchmarks by Account Size
| Size | Average | Good | Excellent |
|---|---|---|---|
| < 10K | 4-6% | 6-10% | 10%+ |
| 10K-50K | 2-4% | 4-6% | 6%+ |
| 50K-100K | 1.5-3% | 3-5% | 5%+ |
| 100K-500K | 1-2% | 2-4% | 4%+ |
| 500K+ | 0.5-1.5% | 1.5-3% | 3%+ |
Want a deeper analysis? Our audit reveals 12+ metrics.
Run Free Audit →Engagement rate measures how actively your audience interacts with your content. It's calculated by dividing total engagements (likes + comments + saves) by your follower count or reach, then multiplying by 100.
Follower-based shows how engaged your existing audience is. Reach-based shows how engaging your content is to everyone who sees it—useful for viral or Explore content.
Instagram's 2026 algorithm weights saves 3x higher than likes. A post with 100 saves signals more value than one with 1,000 likes. Include saves in your engagement calculations for accurate performance tracking.
Smaller accounts typically see higher engagement rates because their followers are more invested. A 6% rate for 5K followers is good; the same rate for 500K followers is excellent.
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